If you’re looking for a boost on your rank on search engines like Google, there are several factors involved. One such factor is the amount of time a user spends on your website, and Explainer Videos have proven to be an effective tool in ensuring a lengthier experience on your website.
In recent years, Explainer Videos have risen in popularity due to it being a low cost product with maximum effect when growing a business or promoting a product. In short, minimal expense for what you get in return – Value for money.
If a customer or client can put a face or voice to a product, you’ve sold 50% of the product instantly. There’s nothing like promoting your product or service by adding a personal touch and explainer videos are the easiest method to do so. The trust built between the customer and service/product is down to them knowing a legitmate human being is selling them something. Having them interact with you AFTER watching the video is the remaining 50% that will seal the sale.
Stale websites containing block text and still images don’t do well on Google. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately. According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product after seeing a video explaining what’s being sold.
Clarify the Objective of Your Product
Explainer videos take the ‘guess work’ out of explaining the basic function and use of a product or service. Our mind’s are proven to retain information that contains moving imagery with a soundtrack explaining the product or service for THREE days longer than having someone explain it with words or text.
Videos are easy to share on several platforms – e-Mail, Facebook, Twitter and others – through video sharing sites like Youtube and Vimeo, and are accessible on devices like PCs, Laptops, Tablet PCs and Smartphones. We all have instant access to a well-made video, though may find it difficult to read text on a website that is not designed to be responsive.
According The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year.
A user is more likely to recommend you an interesting video they’ve seen and thought you’d be interested in, than an article they’ve read. It takes 3-4 minutes to watch, rather than 10 minutes to read.